Lincoln Center for the performing arts
Summer For the city Festival
Creative direction and integrated campaign work supporting Lincoln Center’s Summer for the City festival—an open, citywide program activating public space through music, performance, and community engagement. The work focused on creating clear, flexible visual systems that could operate across diverse audiences, venues, and programming formats.
Design solutions balanced institutional clarity with cultural accessibility, ensuring consistency across promotional materials while remaining adaptable to a wide range of performances and public experiences.
Creative Direction: Michael Robinson
Focus: Brand Systems · Cultural Programming
Scope: Promotion Design · Image Direction · Identity Design · Environmental Graphics
Platforms: Digital · Experiential · Physical
Colorful bus with the words 'Summer for the City' and 'Lincoln Center' written on it, featuring a multi-colored design.
High-Impact Out-of-home (OOH) Branding
Brand Identity Design
Multiple colorful posters and flyers for Lincoln Center's Summer for the City event, with the event title in bold letters and a lively background, one flyer in blue being flipped.
Outdoor Poster Campaign
Sign on NYC subway station entrance with colorful posters promoting summer activities in the city, including a blue poster with text partially visible and a black section displaying metro lines N, R, W.
Digital outdoor advertisement poster for Lincoln Center's Summer for the City event, displaying dates from May 14 to August 14 in bold yellow letters on a black background with pink accents.
Outdoor Poster Campaign
Branded Merchandise • Tote Bag
Branded Type Design
Outdoor Poster Campaign
Branded Merchandise • Tote Bag
Outdoor Poster Campaign
Branded Merchandise • T-Shirt
Outdoor Poster Campaign
Outdoor Poster Campaign
Branded Identity Design
Outdoor Poster Campaign