Levis Strauss & Co. 150th Anniversary of the 501 Jean Exhibition

Parsons School of Design students were sponsored by Levis Strauss to honor this milestone by creating a livable structure for one person out of the 501 Jean. 

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LEVIS STRAUSS & CO. 12 CONDITIONS OF THE 501 EXHIBITION

Parsons School of Design students explored issues facing our species global survival using the Levis Strauss 501 Jean. 

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REI•POP UP SHOP DESIGN & URBAN TRAil hike TO SOURCE FIND THEIR LOCATIONS - creative direction - design - daniel feldman

The goal was to create a memorable, engaging and PR worthy branded experience that could fit into a standard cube truck. The vehicle drove the streets of New York offering a unique climate controlled space to sample survival gear.


east forest - urban ceremony • Generative visual design with dan baker and david lobser

For a weekend of meditative sound baths, tea ceremonies, movement, and live sonic soundscapes, we teamed up to produce two full days of interactive, generative 3D visuals at Lightbox NYC. Interactive, sound responsive visuals are controlled live, with visual elements generated from bio-feedback "wearable" devices worn by the performers, streaming data wirelessly to the control station during the performance. Wearing an EEG headband, the "brainwaves" of the performer stream wirelessly to the generative visual playback system. The EEG data is mapped to different visual parameters, allowing the performer to control the video projections with their mind. Literally.


Museum of sex • guerilla marketing - creative direction - design - Alex Lardaro


TOMS • POP UP VENDING MACHINE • CREATIVE DIRECTION - DESIGN - DANIEL FELDMAN

While their free coffee is brewing, the user is educated on the charitable benefits of supporting TOMS Roasting Co. coffee.


MINI - experiential marketing - creative direction - design - chris lunney, Emalis Robateau, and Jeemin Shin